Understand the principles of sales growth.
Marketing is about understanding your target audience and precisely communicating how your product/service addresses their pain points.
While this statement is simple, achieving this goal may require dozens or even hundreds of hours.
And you’ll need to persistent to do it as long as your company still running.
How to target your customer
In the era of big data, trust the data. Use objective data to identify your target audience rather than relying on subjective assumptions.Audience Graphic
We will analyze target audience distribution through big data, using multiple platforms, channels, and perspectives. Our comprehensive analysis will include e-commerce, independent sites, forums, social media, offline data, and financial reports from leading companies.
How to pass the message
With the increasing number of ways to reach people—such as in-person visits, offline stores, social media, platforms, self-built websites, and apps—how can we achieve cost-effective and efficient outreach?Empathy
After obtaining the desired data, we conduct detailed analysis by combining experience and data. We analyze initial costs, operating costs, return cycles and ratios, optimal investment proportions, and marginal effect points, among others. With our extensive experience, we handle all channels to achieve the best return on investment.
How to make the conversion
Sales = Product × Service × Market × Sales. So how do you achieve the optimal dynamic balance?Data Driven
When the product and market are strong, sales efforts may become unnecessary, as seen with iPhone, Dyson hair dryers, Coca-Cola, McDonald’s, and others. Market actions usually yield long-term benefits, and once market dominance is achieved without altering the product or market intensity, it becomes difficult to dislodge.
Digital Marketing
So how we achieve the best result?
Data Driven x CRM
We continuously adjust the website and platform content, advertisements, functions, and feedback by analyzing metrics such as bounce rate, browsing time, exit points, PPC costs, and quality. This approach increases the number of customers we acquire and reduces our advertising costs. After acquiring customers, we use CRM software to standardize and streamline processes, improving the baseline performance of our sales.
In summary, all our strategies and executions are backed by clear data, documenting every aspect of our work and its quantifiable outcomes. Every increase or decrease in performance is reflected in precise numbers with root cause analysis, enabling us to continuously optimize marketing effectiveness through objective data.