After identifying the company’s strengths and project premises, conduct in-depth research on the target customer groups. Simultaneously, compare these findings with industry leaders. This comparison should include visual identity (VI), websites, apps, offline stores, and more.

The brand’s mission and the pain points it addresses, summarized in a single, easily understandable sentence. Something like Levi’s: “Quality never goes out of style.”

To create a lasting brand impression, we need to go beyond surface-level efforts. For example, Apple evokes a simple yet premium high-tech image, Uniqlo brings to mind affordability, comfort, and ease, and Amazon is associated with convenience and reliability.

You will find that a great brand inevitably has many stories. The initial motivation for starting the business, the challenges faced along the way, and the unwavering commitment after success all add depth and color to the brand.

After completing all the above steps, we need to share our story with consumers. In an era where people are reluctant to watch videos longer than five minutes, how we convey this story becomes even more crucial.

Many industries may still need to focus more on offline rather than online presence, such as the restaurant, entertainment, and hotel industries. In these cases, brand building involves more in terms of creating systems and standardizing processes.