This was our CEO’s first project after graduating from university. Alone in Melbourne, Australia, with just $2,000 earned from part-time jobs, he started from a garage, selling on eBay. In three years, he built a fitness equipment brand from scratch into the 4.9 TOP 1 Google rating local fitness equipment brand in Australia. He also established deep partnerships with the Australian Open and the Victorian Sports Institution. By the fourth fiscal year, the company had reached nearly $3 million in revenue.

The project’s success can be attributed to a deep understanding of multiculturalism, the combination of theory and practice, strong strategic planning, dynamic execution abilities, and robust operational and organizational skills.

From market research and analysis to precise market and brand positioning, the project involved deep collaboration with domestic suppliers and factories for product selection and refinement. Locally, the operational and logistics networks were optimized to reduce costs below all competitors. Top-notch marketing strategies and phased operational tactics led to revenue doubling annually.

For the largest publicly listed fitness equipment brand in China, we restructured the overall strategy, revamped the website, adjusted the product development direction, and repositioned the brand. Using the new brand image, we increased engagement with existing customers and developed new untapped markets. We created hundreds of Google and social media ad groups. Ultimately, we achieved the highest sales in the company’s history within just one year, with a 60% year-over-year increase, amounting to an additional $6 million in revenue.

Elektro Zollinger is a Swiss company founded in 1994, specializing in the sales and installation of electrical and lighting equipment. As a long-established local business, it has an excellent reputation and product quality. However, its sales model has always been limited to traditional offline methods. Due to the unique nature of its products and services, it needs to continuously acquire new customers. The traditional model could no longer meet the development needs, so they came to us for improvements.

After thoroughly understanding the company’s products and services, we proposed a strategy centered on a self-built website, supplemented by social media and offline activities to reinforce the brand concept. Our approach emphasized market presence over direct sales to change the customer acquisition and transaction channels.

Upon understanding and agreeing with our strategic direction, we developed a phased plan: The website redesign was divided into two sections. One section focused on the brand and services, designed for B2B customers, including B2B-oriented content, SEO, and ad groups. The other section was the e-commerce segment, allowing users to purchase products directly from the website.

Over three years, the team’s sales have increased by more than five times compared to 2020. The website has achieved stable B2B customer acquisition and product sales even without advertising. This success is attributed to presenting excellent products and services to the target audience in the most suitable way.