Social Media Operation &PPC
In today’s digital age, social media is more than just a connection platform; it is a powerful tool for brand building, customer engagement, and business growth. We specialize in comprehensive social media management that goes beyond content posting. We create tailored strategies that resonate with your audience, nurture communities, and drive real conversions.
Why Social Media Matters
- Building Brand Awareness: Establish a strong and recognizable brand presence across all major platforms.
- Engaging with Your Audience: Create authentic interactions that foster loyalty and trust.
- Driving Traffic and Conversions: Turn social interactions into tangible results, increasing website traffic and sales.
- Gaining Insights: Use advanced analytics tools to understand your audience and optimize your strategies.
How To Start
- In-depth analysis of your brand, audience, and goals.
- Create customized strategies that align with your business objectives.
- Competitive analysis to identify opportunities and make your brand stand out.
Ensure that your corporate social media complements your brand concept. It’s crucial to clarify the purpose of your social media efforts: is it for exposure or conversion? If it’s for conversion, what specific metrics are you aiming to convert? Is it website visits or direct sales? Regardless of the goal, the content and quality of the videos must match to achieve the desired outcome. Therefore, the initial strategy formulation is extremely important and provides a foundational concept for creating and optimizing the SOP in the mid-to-late stages.
Content is always king
- Create high-quality content tailored for each platform and audience. Each platform’s algorithm is different.
- While striving to improve the quality of scripts, videos, and images, it is also important to align with the budget and find the optimal return curve.
- Develop SOPs to standardize content, avoiding issues such as inconsistency with the company’s style, poor content quality, or significant directional errors.
Content marketing remains our strength. Whether domestic or international, B2C or B2B, we have professional staff and established SOPs to instill each brand’s concept into the minds of your target audience.
Social Media Operation
No matter the nature of social media, its core characteristics lie in interaction and community attributes. Effective community management involves considering how to manage the community, the type of atmosphere to create, how to guide the community into private domains, and how to drive more conversions.
This is especially crucial when managing negative reviews. For social media platforms that place a high emphasis on the rating system, scores are the lifeline. In such cases, flawless operation becomes particularly important. When managed well, crises can even be turned into opportunities.
In simple terms, we can either fully manage your social media accounts or guide your team in doing so. Our primary concern is how to help you achieve your goals more effectively.
Social PPC
For a new brand or an established brand entering a new platform, there is usually no organic traffic. A post, video, or copy might only garner a few hundred views naturally. Coupled with the broken window effect, new brands, especially those with promotional content, find it extremely difficult to spread organically. Therefore, initial advertising is essentially mandatory.
Most social media platforms offer paid promotion options, whether it’s Meta series, TikTok, LinkedIn, etc. However, each platform has different algorithms and returns. Different types of businesses are suitable for different social media platforms. Maximizing effectiveness requires time for optimization and improvement until the optimal curve is found.
The allocation of resources for advertising varies by industry. In some industries, a few million dollars might be enough to reach everyone interested in that sector within a country, while in other industries, a few million might just be the beginning. Of course, the goal is to reach the entire industry audience. Typically, social media is not the primary advertising channel, with annual budgets ranging from tens of thousands to a million being the most common. The specific advertising budget should be set based on the return curve.
Data Analysis and Reporting
You don’t need to deeply understand the professional or technical content mentioned earlier. We will present tangible results through our reports. Typically, our reports will include all the numbers you need and continuously optimize content and advertising based on the data. This ensures that the results of social media operations are clear and easy to understand.
